Addressing Challenges and Promoting Development: Strategies for Health and Wellness Industry in Ethnic Regions

China has entered an aging society. In order to respond to the aging society, government departments have successively introduced various pension policies since 2013 with an attempt to mitigate the impact of the aging society. Under this context, the health and wellness industry came into being. However, the documents of the central department for the health and wellness industry are still lacking, the health care issues in ethnic region have received less attention, and there is no specific legal source for local governments and enterprises to follow. The purpose of this paper is to clarify the development of the health and wellness industry in ethnic region through literature analysis, to study the feasible path of the development of the health and wellness industry in ethnic region, and to provide suggestions. This study finds 40 representative papers on rural revitalization and health and wellness industry in the past three years through literature retrieval. We summarize the questions raised in the papers, analyzes and evaluates them, and finally proposes a conclusion. Findings show that the development of health and wellness industry in ethnic region lacks national level policies, and the details of local implementation are relatively weak. Moreover, in terms of the development path of the health and wellness industry in ethnic region, the integration model of health care, sports, culture and tourism seems to be a feasible direction. In addition, the development of health and wellness industry in ethnic region has a positive impact on rural revitalization. In other words, the development of health and wellness industry in ethnic region may have a high coupling effect with regional economy. Finally, this study provides some useful suggestions for government departments and subsequent research.