Digital Recruitment Technology Implementation: A Study of Select Companies in Yadadri Bhuvanagiri Dist. of Telangana State, India

The power of digital technology has brought many changes in human life. From the past two decades, the majority of the things, entities, businesses and market have been using digital technology in the name of E-Business, E-Market, and E-Recruitment, and Ecommerce. Now, it’s time to be evidence for Digital Recruitment by organizations. With the pace of development in telecommunication and digital technology, companies depend more on technology rather than traditional method for various activities. Most of the companies are using digital technology to implement HR practices and using digital tools like digital data, chat bot technology, Artificial Intelligence HR, AI recruitment, cloud HR. These tools are helping companies in identifying the vacant positions and notifying the vacant positions, Majority of the IT Companies are adopted the above technologies, but few companies are resisting in adopting the new technology for recruiting the employees. The core objective of this research paper is to identify the differences in usage of digital technology by organizations in recruiting employees in rural and urban areas. For this purpose we identified the companies located in the rural and urban area of Telangana state.

In this research paper we used 5 points Likert scale questionnaire to collect the primary data from HR managers of the select companies that are located in Yadadri Bhuvanagiri Dist of Telangana State. The data has been collected through Google forms. The sample is selected by a convenience sample method. The data was analyzed with the help of SPSS 28.0.0.0, MS-Excel and after all the analysis we came to a conclusion that there is no significant difference in technology usage in Rural and Urban areas, in recruiting the employees.