Comparative Study of Culture of Entrepreneurship and Financial Culture in Micro and Small Entrepreneurs of Trujillo, Peru

The present research decided to formulate as a general objective "To determine and compare the levels of Entrepreneurship Culture and Financial Culture in Micro and Small Entrepreneurs in Trujillo, Peru 2022". It was observed that micro and small entrepreneurs face a big problem when applying for loans from banks and financial institutions based in Trujillo, limiting their possibilities to apply for financing. For these reasons, the research aims to improve this problematic reality. In this research situation is that we formulated the following question: ¿What are the comparative levels of Entrepreneurship Culture and Financial Culture in Micro and Small entrepreneurs in Trujillo, Peru 2022? We developed a quantitative approach, with a non-experimental design, cross-sectional, applied type, with a causal correlational level, the technique considered was the survey and the instrument was the questionnaire, which was applied to 38 micro and small entrepreneurs in the city of Trujillo. The results showed that there is a high level of correlation between Entrepreneurship Culture and "Financial Culture" according to the dimension of obtaining capital, with a Spearman's Rho of 1, demonstrating that the more risk acceptance, leadership, creativity, and innovation are positively improved, the more the obtaining of capital is favored through improvements in financial knowledge.