Consumer’s Perception in Adoption of Clean Energy Products in Areas of South Odisha

Ending poverty and ensuring sustainability are the defining challenges of the recent times. Clean energy has the answer to both [1]. Clean energy plays a significant role in human development, economic and regional development. Clean energy is that which do not produce any negative externalities. Some of the clean energy includes energy generated from sun, wind, hydro, hydel, etc. This paper discusses on the prevailing market situation and demand prospects of clean energy products (here solar operated lights) in the region of South Odisha. An empirical study was carried out through structured questionnaire to understand the perception of the respondents towards adoption of solar operated lights for their use.