Local Gin: Through the Lens of Ogogoro Consumers

Globally, several studies had established the effects of local gin in human subjects through laboratory, analytical, experimental and objective research methods. There is however a balancing needto investigate the effects from the prism of the consumers.Aim: To explore thepattern of consumption and effects of prolonged consumption of Ogogoro through a participatory model seeking the opinion of consumers.Methodology:Cross section survey of onehundred (100) consumers of Ogogoro with informed consent obtained from respondents.Results Study revealed that Ogogoro has a significant potential to cause heavy drinking as evidenced by 93% of respondents consumes 90mls to 180 mls daily and 88% consumesto oblige uncontrolled cravings. Significant secular and socio-economic effects were found to be quarrelsome, poor physical appearance, always broke, stigmatization, seen as public nuisance and low circle of friends. Conversely, there were low affirmations for loss of job, poor job performance, fighting and loss of friends. Notably, physiological and health effects were found to be excessive urination; loss of weight, excessive sleeping and appetite for food.Conclusion: While the government had adopted a punitive stance, the author opines advocacy on the potential effects and prevention of Ogogoro would be an achievable primordial strategy for potential consumers. Treatment and rehabilitation of existing consumers could aid as a remedial recovery. Upskilling of brewers and modification of the physico-chemical formulae to make less harmful could bring pragmatic solutions.Original ResearchArticle